Friday, November 9, 2012

Children's Miracle Network & Snoball

This weekend is the CMN Hospitals Classic - a PGA Tournament event in Orlando.  The Children's Miracle Network asked Snoball to develop a donation based website for tournament and miraclebirdies.com was born.  Through the site, fans can pledge to Children's Miracle Network for every birdie made during the weekend.  The site sports a clean and elegant design that is brilliant on computer, tablets, and mobile devices.

At Snoball, there's not much we can't do -  from Foursquare and Facebook apps to custom web and mobile apps.  Snoball can work with your company or charity to assess needs, develop strategy, and create a digital platform - our marketing team can even assist you in developing and managing an effective cause marketing campaign.
 
Contact us.  Lets dream together.


Thursday, August 2, 2012

Snoball and Foursquare

The Snoball platform has recently integrated with Foursquare.  Using the connected Snoball app users can donate - and share their donation with friends - to selected nonprofits at check-ins.  This creates a number of exciting new opportunities for nonprofits.

Discovery
The internet is becoming more and more about discovery.  Consider Pinterest... the best pins are most often the ones discovered, stumbled upon while browsing.  Or Zite, the personalized magazine for iPads and mobile devices, which learns user preferences and curates articles for each individual user.

Now that Snoball is inside of Foursquare, people have the ability to discover new ways to donate.  For example, every time I check-in at a gym I can donate $1 to LIVESTRONG.  Or when I check-in at a coffee shop I can donate $1 to charity: water.  Currently, Snoball allows donors nationwide to choose and give to one of five nonprofits within Foursquare.  The limited number of nonprofits to which one can donate allows for a quick donation choice for the user and the opportunity for forward thinking nonprofits to be promoted (and gain donations).

Contextualized Giving
Foursquare users are social by nature.  Along with being mobile and eager to share, they utilize the latest in technology.  By providing Foursquare users the opportunity to give back in a way that is integrated with their lifestyle, Snoball is changing the way nonprofits are viewed.  Far from advertising, this is the art of discovery at its finest - discovery for them and discovery for you.

New Donors
This allows nonprofits to discover a new niche - a new group of young, savvy, and socially connected individuals that the nonprofit might never have the ability to reach on their own.  And because Foursquare uses are early adapters by nature and are eager to share their social choices, the Snoball app within Foursquare provides the opportunity for nonprofits to utilize social media, generate income, and gain new supporters without a huge investment.

Making It Happen
There are so many exciting possibilities for charities in the Foursquare/Snoball app.  Nonprofits can leverage partnerships with businesses and develop even more exciting options at check-ins.  New fundraising campaigns can be developed, ones that move beyond a simple landing page and enter the realm of game-changing technology.   If you are ready to move forward, become one of the five preferred nonprofits, and connect with a new generation of givers, contact Snoball at amy@snoball.com or at 512.538.2281





Tuesday, July 10, 2012

Snoball + Vivid Seats


Snoball partnered with Vivid Seats to help raise over $1000 for the Harmon Killebrew Foundation.  The Foundation was established by the late Harmon Killebrew - a Hall of Famer who hit 573 home runs in his major league career, ranking him 11th all time - and it exists to give children the opportunity to share the joy of baseball.  
The snoball invited participants to pledge $.50 for every home run hit during Monday's MLB Home Run Derby. All monies raised will help complete baseball field building projects across the country. 
Snoball is thrilled to have teamed up with the great folks at Vivid Seats to make this happen!

Monday, April 30, 2012

Biking Out Hunger

At Snoball, we're all pretty passionate about the awesome work of nonprofits. Just about every single one of us has been employed by a nonprofit at one time or another. Nonprofits are changing the world. And we like that. So when I approached our Snoball team a few months ago and told them I wanted to join Bike Out Hunger - a group of nominally crazed individuals who bike across Texas to raise money for the Texas Hunger Initiative - the response was: "You better do it. And you better raise a lot of money!"

Author and rider Tim Krabbe calls suffering the essence of cycling. From the Tour De France to the local Saturday club ride, those who perform well are those who suffer well. Cycling hurts. In short, we bike hard and we suffer long, but there is always a cool shower, a shaded hammock, and a cold beer waiting at the end of the ride. The pain can be sustained because relief is always in sight.

Those who suffer from poverty, hunger, and food scarcity haven't the luxury. Suffering isn't a choice; it's the result of a lost job, a waning economy, or just bad luck. Nearly 15% of US households are food insecure and 6.2 million children live in food insecure households. For these friends, there is no end of the ride in sight; no choice to get off the bike and enjoy the spoils of a hard fought day. It's 2012. This should't be the case. A child's mind should be filled with curiosity and wonder, not with the question of If and When the next meal is going to come.

Together, we can make a difference. That's what Bike Out Hunger is all about - raising serious cash for a serious issue and making food insecurity of thing of the past. Over the last month I've had a number of Facebook friends join the cause, either making a one-time donation to the Texas Hunger Initiative via Snoball or using Snoball to donate per mile I train.

My Bike Out Hunger week ended a few days ago, and after clocking in 75 to 100 miles per day zigzagging through the state, my legs are still a little beat up. The highlight of the ride was rolling into Priddy, Texas (population 247). You've probably never heard of Priddy and unless you've been lost on a search for the middle of nowhere, you've certainly never driven (or biked) through Priddy.

Priddy ISD has 106 students (K-12) and 60% of those are on free lunch - which means over half of the children live in food scarce house holds. Hot and tired, we rolled into Priddy on Wednesday morning with the street lined by all 106 of those kids - cheering us on and waving handmade signs with quotes like "Keep On Riding!" and "Thank You for Making a Difference!" We stopped, slapped high fives, signed autographs (while trying not to laugh at the fact the we were signing autographs), and talked about life in Priddy. These little kids, in the middle of nowhere ... these kids with their posters, their high fives, and their smiles … these kids cheering and clapping and singing a chorus of "Thank Yous." I was speechless. And teary eyed.
Eventually we mounted up our bikes and rode north towards Comanche, our home for the night. But the riding was different for the rest of the week. Each mile had more focus, more purpose. Hunger had taken on new hands and feet. Hunger had voices that yelled and cheered. Hunger held up handmade signs that said "Thank You!" in purple and green crayon.

And the miles were making a difference.

Food isn't a privilege. We need to make food scarcity a thing of the past. Partner with the Texas Hunger Initiative, Share Our Strength, Feeding America, or your local food bank and start making a difference. Do something … even if it's just little. Together, we can bike out hunger.