Snoball is a free platform to enable users to give to whom they want, how they want. Users (individuals, companies, or nonprofits) create "Snoballs" - giving guidelines that specify how they want to give and to whom. These Snoballs can be shared and adapted by other users, creating a “snoball effect” for giving.
Unleashing the Snoball Effect of Charitable Social Giving via Forbes
Imagine that you and two friends are in Atlanta this New Year’s Eve to cheer on your UVA Cavaliers in their college football Bowl Game against Auburn. Early that morning, you guarantee a victory and back it up by pledging a donation to charity.
“I’m going to Snoball this,” you tell your friends.
Your laptop flies open, you log into your account at Snoball.com, and, with several mouse clicks, you throw down the gauntlet. If UVA wins, you will donate five dollars ($5) to Madison House, where all three of you volunteered as undergraduates – one of 1.6 million non-profits supported by Snoball’s online social giving platform.