Friday, December 16, 2011

Unleashing the Snoball Effect of Charitable Social Giving via Forbes

Imagine that you and two friends are in Atlanta this New Year’s Eve to cheer on your UVA Cavaliers in their college football Bowl Game against Auburn. Early that morning, you guarantee a victory and back it up by pledging a donation to charity.
“I’m going to Snoball this,” you tell your friends.
Your laptop flies open, you log into your account at, and, with several mouse clicks, you throw down the gauntlet. If UVA wins, you will donate five dollars ($5) to Madison House, where all three of you volunteered as undergraduates – one of 1.6 million non-profits supported by Snoball’s online social giving platform.

Read the full article on Forbes
By Ben Kerschberg

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