Snoball is a free platform to enable users to give to whom they want, how they want. Users (individuals, companies, or nonprofits) create "Snoballs" - giving guidelines that specify how they want to give and to whom. These Snoballs can be shared and adapted by other users, creating a “snoball effect” for giving.
Snoball - Cause and snowball effect via Gear Patrol
The problem with charitable giving is the lack of transparency. Sure,
pitching in your money to the larger channels gives you a warm and fuzzy
feeling, but wouldn’t you like just a bit more control over what and
how you do your charitable giving? Online giving isn’t new, and it may
not just yet be feasible to see how every last time gets allocated, but
Austin based startup Snoball certainly gives you more control.