Tuesday, February 7, 2012

Welcome to the new Snoball.com

Out here in the Snoball Fort, we're constantly tweaking and refining things and looking for ways we can improve the site. If you visited the site earlier this morning, you may have noticed a few changes. Specifically, a teensy thing; the whole look and feel of the site.

A Picture is worth a thousand words, so take a look at where we've been and where we are now.

So what brought about this change? Over the last few months as we've been building out the site, there have been a ton of great features that have been added; new ways to give, more reports and options for users and nonprofits alike to take advantage of everything snoball has to offer. However, with more features comes the potential for confusion, so we've really tried to improve the entire user experience and trying to anticipate user expectations on the site. We love the design philosophy of "Dont Make Me Think" By Steven Krug, and we're trying our hardest to build a site that would fit that mould.

A couple of key updates:
- Overall slimmed down, refocused UI.
- Easier social network integration. Once you're logged in, a few clicks and you're done.
- Retooled the snoball, nonprofit and user profile views. These are focusing on maximizing the ability for users to share their favorite snoballs and nonprofits through the usual social media outlets.
- Gone is the old "recent activity panel". We've got some cool new features we'll be pushing in the next few weeks that'll improve this.
- We've also revisited the "All my snoball's page", and added a "triggered" line item, so you can very quickly see how many times a particular snoball has occurred.

I'm very pleased with how the site has progressed through the past few months. The whole design team (and really, everyone here) have definintely been obsessing over how we can improve things, and I think they've done a great job with this iteration. As always, let us know what you think and if there's anything we can do to improve.

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