Monday, March 26, 2012 makes online philanthropy easy via The Journalism Biz

Austin-based is changing the way people donate to charities. 

The site introduces the idea of giving through social media in a way that’s “fun and easy," according to Don Vanderslice, community leader for Snoball.

By creating a platform based on the concept of social giving, Snoball allows people to donate online according to personal interests. Users create an account and then have access to more than 1.6 million charities and can begin creating their ‘snoball.’
A snoball defines an explicit parameter for donating. The user has complete control over the arrangement of their Snoball by choosing the charity, how much to donate, and what event will trigger the donation. 

For example, a person can choose to donate $1 to Keep Austin Beautiful every time the UT women’s basketball team wins. Snoball also allows users to set a maximum donation amount each month.

Read the full article on The Journalism Biz
By Amy Arnold

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